David Beckham will together with H&M make his Bodywear range for men available to millions of fans globally through a long-term partnership.
The long-term alliance will allow David Beckham to produce and exclusively sell his eagerly awaited new DAVID BECKHAM bodywear line in around1800 H&M stores in around 40 countries worldwide. It marks the beginning of a significant relationship between H&M and David Beckham, with new Bodywear products being launched seasonally. The initial range will be launched to coincide with Valentine’s Day 2012 from February 2nd.
“Over the past year, I’ve been developing my Bodywear range with my team and I’m extremely positive about what we have designed and produced,” says David Beckham. “The final piece in the jigsaw was a retail partner who has the vision and capability to distribute these products globally. In H&M we have found the perfect partner to collaborate with going forward, I’m excited and looking forward to showcasing the range to H&M customers from February.”
“This partnership with H&M is an important step in the evolution of David’s journey from sporting hero to entrepreneur and icon”, says Simon Fuller, David Beckham’s long time business partner. “H&M’s enthusiasm and support for this venture, combined with their scale and reach, will continue to enhance the power of David’s image around the world.”
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